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PRULove Wealth: A guarantee of financial security amid uncertain times

By Jomarc Angelo M. Corpuz

In recent years, unpredictable circumstances have ravaged the country, leaving many Filipinos scrambling to rebuild and stabilize their lives. From natural disasters to the COVID-19 pandemic, Filipinos are renowned for their resilience and determination in the face of adversity. This has then inspired a strong sense of optimism, allowing Filipinos to remain hopeful in the face of crisis.

While Filipino resilience is sometimes the lone bright spot during troubled periods, assurance that ensures stability—especially financially—during harsh circumstances is something that everyone deserves.

Whether through guaranteed cash payouts, insurance coverage, or steady income streams, innovative financial plans provide flexibility and security offering assurance in an unpredictable world.

Life insurance company Pru Life UK’s Vice-President and Chief Product Officer Garen Dee shared that in uncertain times, guaranteed financial benefits are of the utmost importance. These benefits provide an emergency cushion for Filipinos and their families, putting their minds at ease despite possibilities of economic volatility and market fluctuation.

“During uncertain times, more people start to appreciate the beauty of having guaranteed financial benefits. They realize that they need something that would give them a sense of security and stability that in a way translates to peace of mind,” Ms. Dee said.

The demand or preference for guaranteed financial benefits varies per individual. Some prefer to have high exposure to risks with superior returns and some favor secure investments with minimal to no risk exposures. After going through market volatility and high inflation rates for the past year, a trend has emerged showing that Filipinos assess and rebalance their financial portfolios preferring less risky financial products.

Having the benefit of the Filipino people in mind, Pru Life UK has launched PRULove Wealth as their latest gift to their customers.

“PRULove Wealth is Pru Life UK’s latest product that guarantees returns regardless of market conditions,” shared Ms. Dee.

“Customers get stable earnings from 4% cash payouts every year for 7 years; secured wealth through guaranteed 100% cashback in as short as 7 years or the end of the maturity as long as insured is still around; and peace of mind for themselves and their families because of the product’s up to 125% insurance protection during the seven-year period,” Ms Dee continues.

This new product is a PHP-denominated one-time pay, non-participating endowment product with guaranteed life insurance and annual anticipated cash payouts for seven years. The plan is eligible for applicants from 7 days to 60 years old for the insured and 18 to 99 years old for the policy owner.

For a minimum of PHP 500,000, Filipinos can take advantage of Pru Life UK’s limited offer and ensure financial stability in uncertain times. Application process for PRULove Wealth is quick and easy.

“The product is simple and easy to understand. We want more customers to have access to this kind of product. We want to help more Filipinos get a better life by financially protecting them,” Ms. Dee stated.

The product is tailored for individuals looking for alternate options to diversify their finances. It can be for retirees, individual investors, and families who want to generate steady income without the risk of losing their hard-earned money.

“It’s suited for individuals looking for a one-time placement or short-term savings needs but want the assurance that after seven short years, they get their money back regardless of what happens in the market. This is the perfect product for them,” Ms. Dee said.

The insurance company’s newest product exemplifies its commitment to being the Filipino’s most trusted partner for every life and protector for every future, through simple and accessible financial and health solutions that empower Filipinos to achieve their goals.

“Our customers are always at the heart of everything we do. We constantly look for ways to address their evolving needs to help them achieve their financial goals,” Ms. Dee stressed.

Interested individuals can avail of the limited offer by approaching their existing Pru Life UK agent or by visiting the life insurance company’s website at To learn more about PRULove Wealth, inquiry forms may be sent to Pru Life UK through their webpage.


4% payout and 125% insurance coverage based on single premium paid.

Product terms & conditions including on cash back apply.

Limited time offer and subject to availability.

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