Connect with us

Hi, what are you looking for?

Top Stories

Editor's Pick

SM Cares advocates safe spaces for breastfeeding moms with ‘Free to Feed’ initiative

SM Cares, the Corporate Social Responsibility arm of SM Supermalls, culminated its National Breastfeeding Month awareness campaign with a forum and announcement of winners of the Photography contest “Free to Feed: Championing Safe Spaces for Breastfeeding at SM” campaign.

Present in the SM City North Edsa culminating activity were (L-R): Nutritionist-Dietitian of the Quezon City Health Department Alexandra L. Cuyugan; BG Marie Tendencia-Valencia, photographer and judge; Abie Co-Floreza, President of Breastfeeding Pinays; Emerenciana L. Francia, Nutrition Officer III and Trainer on Infant and Young Child Feeding (IYCF) from the National Nutrition Council; Dr. Beverly Lorraine Ho, DOH Assistant Secretary for Public Health Services; Alice Nkoroi, Nutrition Manager of UNICEF Philippines; and Atty. Pearly Joan Jayagan Turley, SM Cares Program Director for Women. Rosalie Dagulo, DSWD Deputy Program Manager for Operations also joined as a panelist.

Winners of the Free to Feed photo contest were 1st: Angelo Clement T. Yap with his  “Nurturing Bonds: A Mother’s Love and the Gift of Breastfeeding” picture, followed by “Safe Haven” from Reu Dawner A. Flores and “SM: A Safe Space, Anytime, Anywhere” from John Ray Panes. Featured mothers were Jennifer J. Macoco, Robella Joyce E. Flores and Karen Kate Sally A. Susmiran, respectively.

SM Cares also conducted breastfeeding sensitivity training for nearly 5,800 mall frontliners  during the World Breastfeeding Week. Free to Feed fora and exhibit roadshows were held in SM malls in Davao, Pampanga, Dasmarinas and Iloilo. To further educate the public on the needs of breastfeeding mothers, the exhibit showcased a breastfeeding station mock-up and tips on workplace and family support according to Department of Labor and Employment (DOLE), International Labor Organization (ILO) and United Nations Children’s Fund (UNICEF) guidelines.

“By capturing how mothers can breastfeed openly today, be it through the lens of the camera or through dialogue, we can better create an inclusive experience that welcomes the role of families, colleagues and the general public as a whole in making such a journey a successful one,” said SM Cares Program on Women and Breastfeeding Mothers Program Director and SM Supermalls AVP for Corporate Compliance Atty. Pearl Jayagan Turley. “The exhibit and forum reflect our dedication to nurturing the spirit of togetherness and empathy that defines SM Cares. Together, we can create a world where every mother feels supported, empowered, and free to feed her child.”

The Free to Feed initiative was developed in line with SM Cares’ Program on Women and Breastfeeding Mothers. The project supports the United Nations’ Sustainable Development Goals, particularly “SDG 2: Zero Hunger” and “SDG 3: Good Health and Well-being”. The exhibit will remain open to the public at SM City North EDSA until September 2.

Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by enabling them to publish their stories directly on the BusinessWorld website. For more information, send an email to

Join us on Viber at to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through

Jao Malapo

You May Also Like


As the world seeks sustainable and energy-efficient solutions for heating and cooling, the heat pump market is experiencing a significant surge. According to the...

Editor's Pick

STOCK PHOTO Image by Alexa from Pixabay SINGAPORE – Nearly all of the world’s population experienced higher temperatures...

Editor's Pick

BW FILE PHOTO The Philippines’ trade deficit further shrank in July...

Editor's Pick

FREEPIK North Korea has launched its first operational “tactical nuclear attack submarine” and assigned it to the fleet...

Disclaimer:, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice.
The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2022 Secrets Of Richdads. All Rights Reserved.