Connect with us

Hi, what are you looking for?

Top Stories

Economy

Twitter’s top advertisers leave en masse following Musk entrance

Twitter’s top advertisers are leaving the social media firm en masse, as Elon Musk’s grand plans scare away marketeers.

More than a third of Twitter’s top 100 marketers have not advertised on the Elon Musk site in the last two weeks, according to analysis from the Washington Post.

The analysis from Pathmatics data reckons that 14 of the top 50 advertisers have fled the Twitter nest, with a number of blue-chip firms not posting ads since the billionaire formally took over the company on 27 October.

The exodus of marketeers has been an issue since Musk took the reins, with household names like General Motors, Merck, Kellogg and Mondelez all pausing their adverts on the site, as fears over potential content moderation changes, blue tick verification and mass staff layoffs mount.

In a bid to boost confidence in the floundering tech firm, Musk-owned SpaceX snapped up a Twitter package earlier this month to test the social media advertising in Spain and Australia.

Twitter were not immediately available to comment.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Editor's Pick

The Board of Investments (BoI) has cleared Sinoma Energy Conservation (Cebu) Waste Heat Recovery Co. Inc. to serve as the operator of a 4.5-megawatt...

Economy

In the wake of Covid-19, people are working harder than ever. While many of us thought productivity may dip when we started working from...

Economy

Few individuals can resist the temptation to try before they buy; therefore, it was only a matter of time until online casinos realized this...

Forex

At a time when the world is battling to get through the dreaded coronavirus pandemic, protective face masks have come out to be the...

Disclaimer: SecretsOfRichDads.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice.
The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2022 Secrets Of Richdads. All Rights Reserved.